Job Description

In today’s high-stakes marketplace, it’s not enough to guess what the audience is thinking. Marketers and business leaders have to know. Acronym’s mission is to build campaigns on more reliable data so that our clients can make more confident choices. Founded in 1994 and proudly independent, Acronym aligns strategic analysis, digital marketing, and multi-channel media expertise to drive transformative growth for major domestic and international brands. Our employees offer deep category experience in a range of fast-growing fields: finance, software, ecommerce, hospitality, and more. We were doing search marketing before Google existed, and today Fortune 500 companies trust us to help them adapt to new challenges and achieve exponential growth. Our outcomes are guided by human expertise, powered by next-level technology, and focused on meaningful success metrics at all stages of the consumer journey.

We are looking for a part-time, freelance  SEO Manager, Contractor to manage and support SEO strategy and technical implementation for the agency.

This is the Job:

• Partner with Client and internal team to ensure Client satisfaction and retention.
• Strategize with Client and internal team to uncover new business opportunities and increase agency revenue.
• Conduct keyword research.
• Optimize Client websites including meta data, on-page content recommendations, image ALT tags and Schema markup recommendations for increased visibility in organic search, AI Overviews, Local search results and AI platforms.
• Implement SEO optimizations into various CMS including WordPress, Shopify, AEM and more.
• Perform technical website audits to uncover issues with indexing, duplicate content, canonical issues, site speed and other SEO best practices.
• Perform visibility benchmarking for Client websites and competitors for both organic search, AI Overviews and AI Platforms.
• Manage Client invoicing and budget approvals, and ensuring budget pacing is aligned with Client allocations and objectives.
• Support new business acquisition and participate in the pitch process as needed.
• Monitor the overall performance of SEO and create and present compelling performance narratives that demonstrate ROI.
• Own the strategy development and technical SEO implementation for a portfolio of Clients.
• Analyze and translate complex data into persuasive narratives and reports tailored for decision-makers and C-level executives.
• Establish relationships with Clients as a trusted advisor, consulting on campaign strategy that aligns with the Clients' KPIs and targets.
• Conduct onboarding for new Clients ensuring a seamless transition from sales to marketing.

This is You:

• 3+ years of hands-on SEO experience, primarily in account management, and/or SEO project management; agency-side preferred
• Experience growing revenue on Client accounts
• Experience with SEO strategy for various business verticals including eCommerce, hospitality, B2B, education and non-profit Client accounts
• Experience with Local SEO and Google Business Profile management, optimization, verification, best practices and overcoming issues such as listing suspension or being marked as duplicate
• Excellent writing and presentation skills
• Highly effective at cross-functional collaboration
• Proven track record of managing successful SEO strategy and implementation
• Comprehensive understanding of keyword research
• Familiar with SEO reporting and analytical tools including GA4, Google Search Console, Adobe Analytics, Screaming Frog, SEMRush etc.
• Proficient to expert with MS Office suite
• Experience with large scale technical audits of websites
• AI enthusiast, keeping up with the latest trends including optimizing for AI platforms and AI Overviews
• Experience with Link building
• Experience with implementation into website CMS
• Experience with Schema Markup testing and implementation
• Understanding of SEO relation to JavaScript, CSS and HTML
• Deep understanding of technical SEO, content strategy, and analytics

This is us:

Acronym is an award-winning performance marketing agency headquartered in NYC’s iconic Empire State Building with presence around the world to support our global clientele.  Our expertise is in managing highly complex search and multi-channel marketing challenges powered by our own patented technology to improve performance aligned with business goals. Our employees are industry experts who are diverse, energetic, intelligent, motivated, and fun individuals. 

Acronym is an equal opportunity employer. Become part of an organization whose team members are diverse, energetic, intelligent motivated people who love what they do - come join us at Acronym today!  We strongly encourage individuals from traditionally underrepresented groups to apply for employment at Acronym. Acronym is proud to be an NGLCC-certified LGBTBE.

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